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How I went from a burnt-out corporate employee to building my own business and helping people create a freelance business they love.
Freelancing gave me the income, fulfillment, and freedom I had been craving.
Kristan Bauer, co-founder The Freelance Journey

Over 35% of the workforce is freelancing right now.

Why can’t this be you? What’s holding you back from your dream business?

I’m Kristan, I’ve been a digital marketing professional for over a decade, and I understand that becoming a full-time freelancer might seem daunting. I understand your fears – because I’ve been there myself.

At the beginning of my digital marketing career, I worked for some of the largest companies in the world, leading their search engine optimization (SEO) strategy. I was a consultant for Google and other household brands. I oversaw more than 1 billion organic search visitors a year as the Director of SEO at Zillow.

By the end of my corporate career, I was tired and burned out on my stressful day job. I desperately wanted to go out on my own. Does this sound familiar to you?

In 2017, after years of working for other people, I finally launched my own business as an independent SEO consultant and freelancer.

I’m not going to tell you it wasn’t nerve-wracking. It was. But I knew I was doing the right thing.

And it turns out, it WAS the right thing – because the business took off faster than I’d ever dreamed. In six months, I grew my freelancing revenue to over six figures. Within a few years, I scaled my business to generate $768,236 in revenue a year – all from SEO consulting.

I’m passionate about empowering other individuals and professionals to start their own profitable freelancing businesses – in whatever capacity freelancing means to them.

Kristan Bauer, co-founder The Freelance Journey

Ready to start freelancing?

Discover your freelancing superpower and unlock the skills to make more money freelancing, have more freedom, and be your own boss. 

Why The Freelance Journey?

The Freelance Journey is all about providing the right resources to help you jumpstart and grow your very own freelance business – or level-up your current freelancing

I’ve already done the hard work and figured out a successful freelancing process. Let me help you learn from my mistakes and my successes.

What’s this freelancing thing all about?


Freedom can mean many different things. This could be freedom from your boss. Freedom to call your own schedule. Freedom to spend more time with your family.


Does waking up without an alarm sound nice? Or how about traveling to your favorite destination? Freelancing can offer a flexible work schedule to make this a reality.


Want to make more money? With a job, your salary and income are capped. With freelancing, you can ask for higher rates and scale your income to make more money.

Join our FREE 7-day freelancing business bootcamp

Our 7-day freelancing business bootcamp is a FREE “quick and dirty” course designed to help jumpstart your freelancing business. You’ll hear from Kristan every day with helpful advice and guidance following her freelancing framework. 

In the 7-day freelancing business bootcamp, you’ll tackle a new skill or task every day that gets you closer to launching your own freelance business. You’ll learn how to structure your business, get your branding and marketing up, and get your first client.